SXSW 2011 DAY ONE

Sunday of course we got all loaded in and set up and then I was off to the hotel to sleep for the first time in nearly 36 hours…..
Crashed hard……

Got up Monday morning and went to the band and took care of a few personal matters to start the morning…….by noon I was at Latitude 30 (the venue) to check on all the Avid/Digidesign guys only to discover that they had already gotten all the Backline on the stage and had already put the mics on everything……

So I wondered down to the corner of 6th street and Congress Avenue, and discovered that Apple had opened a temporary pop-up store front for this week only especially for SXSW…….But there was something strange about this store as i looked into the windows……….all the product on display was iPad2’s…..no MacBook…..no iPhones, …..just iPad2’s……there was no one inside so I walked up to the door and a security guy came out and said “they don’t open until 12 noon”…….. Now knowing that the new iPad2’s had entirely sold out nationwide last Friday, I asked anyway, any iPad’s?……..and i got a surprising reply…..”yep…..SXSW is the place to be……this will be then only store in the country that will have them this week”….. So I looked around, and there was no line…..I guess no one knew apple was opening this store as they had kept it wrapped up the day prior where you could not see in…..so I asked…….”what, no line?”……and the reply I got back is, “I guess you will have to start one”…..SO I DID…….mind you the time right then was 10:22 AM…….so I stood there for 90 minutes and was first in line and at 12 noon the line behind me after serving as the appointed information booth was nearly 3 blocks long…….but low and behold, right at 12 noon I was the first person in the door and the first person out the door with a brand new iPad 2……AMAZING…….my luck is NEVER that good……
So I returned to the Hotel and fired it up…….

By 4PM I was back at the venue……opening night was mostly a British DJ spinning tunes and a Meet and Greet social gathering for all the British music people having cocktails…….it when late into the night though right up to 2AM…….6th street was a zoo…….tons of people……live music everywhere….spent most of my evening entertaining Robb Allan and Chant Peck for Avid/Digidesign………..the guys were very happy with the Turbosound rig and it sounded great……everything worked and came off without a hitch or any issues at all……I will be meeting them down there today (Tuesday) for today’s soundcheck at 3PM…….I also talked to a guy named Mitch Marcum that has a company called DRM EARZ…..(custom fitted IEM’s and earplugs)…..says he is very reasonable on his prices…

So day one of SXSW is in the books…….I am getting an early start today and headed down to the convention center and going to weezle my way into the trade show floor where the gear manufacturers are and see what’s going on before tonight’s festivities…….Orchestral Maneuvers in the Dark is performing across the street from the venue where we have the gear at, so I am also going to check that out…….

Sent from my iPad2….

Blake Norris<

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