SXSW 2011 DAY THREE

Day three at SXSW 2011 (Wednesday) was the first really long day…….showed up at the venue (Latitude 30) at 10AM as the first band was scheduled to kick off at 12 Noon……..but first, yesterday (Tuesday), the hands down winner of the best band award at out venue was a group called PULLED APART BY HORSES…….fantastic…….look them up online……..OMD……not so great…….YAWN………Anyway…..day three highlights……4 bands…….then the old Crown amp running the drum fill let go and smoked one of the drivers in the drum box……..no one even flinched……Turbosound and their reps had left us a couple of powered boxes so we hooked this up to mix 7 and off we went like nothing had happened……then muffins and coffee……..then four more bands in the afternoon…….then blackened chicken sandwich and fries…….then 5 more bands in the evening…….the crowds on 6th street and at most of the venues including ours have quadrupled in size since Monday and are now spilling out onto the now closed off streets…….no place to park and lacking public transportation…..lots of walking about…….also lots of swag……yesterday, it was British Music Embassy t-shirts and today Digidesign Venue t-shirts…….but the favorite shirt on the streets that most of the women seem to be wearing simply says, “I am on a drug, and it’s called Charlie Sheen”……NICE……..all the bands were really good on this day but none of them really blew my skirt up you might say……..we will have to see what tomorrow will bring……..tomorrow is going to be nuts…….SXSW 2011, St. Patrick’s Day, and the start of the NCAA March Madness Basketball all on the same day…….OUCH…….is gonna be a full day…..especially since we have a breakfast show that starts in our venue at 10:30 AM with for bands……..so Thursday…..10:30 AM to 2AM……so roughly an 18 hour day, 16 basketball games to watch, 13 bands to mix/babysit at out venue, probably a thousand or so others bands to try and see at other venues, and a keg of green beer……WHEW…..it’s gonna be a full day tomorrow…….but first a lap dance from a 5 foot tall, 98 pound, mostly unclothed Asian hard body female and one more beer before heading back to the hotel to rest up for tomorrow…… Life is good…….Rock and Roll…….

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SXSW 2011 DAY ONE

Sunday of course we got all loaded in and set up and then I was off to the hotel to sleep for the first time in nearly 36 hours…..
Crashed hard……

Got up Monday morning and went to the band and took care of a few personal matters to start the morning…….by noon I was at Latitude 30 (the venue) to check on all the Avid/Digidesign guys only to discover that they had already gotten all the Backline on the stage and had already put the mics on everything……

So I wondered down to the corner of 6th street and Congress Avenue, and discovered that Apple had opened a temporary pop-up store front for this week only especially for SXSW…….But there was something strange about this store as i looked into the windows……….all the product on display was iPad2’s…..no MacBook…..no iPhones, …..just iPad2’s……there was no one inside so I walked up to the door and a security guy came out and said “they don’t open until 12 noon”…….. Now knowing that the new iPad2’s had entirely sold out nationwide last Friday, I asked anyway, any iPad’s?……..and i got a surprising reply…..”yep…..SXSW is the place to be……this will be then only store in the country that will have them this week”….. So I looked around, and there was no line…..I guess no one knew apple was opening this store as they had kept it wrapped up the day prior where you could not see in…..so I asked…….”what, no line?”……and the reply I got back is, “I guess you will have to start one”…..SO I DID…….mind you the time right then was 10:22 AM…….so I stood there for 90 minutes and was first in line and at 12 noon the line behind me after serving as the appointed information booth was nearly 3 blocks long…….but low and behold, right at 12 noon I was the first person in the door and the first person out the door with a brand new iPad 2……AMAZING…….my luck is NEVER that good……
So I returned to the Hotel and fired it up…….

By 4PM I was back at the venue……opening night was mostly a British DJ spinning tunes and a Meet and Greet social gathering for all the British music people having cocktails…….it when late into the night though right up to 2AM…….6th street was a zoo…….tons of people……live music everywhere….spent most of my evening entertaining Robb Allan and Chant Peck for Avid/Digidesign………..the guys were very happy with the Turbosound rig and it sounded great……everything worked and came off without a hitch or any issues at all……I will be meeting them down there today (Tuesday) for today’s soundcheck at 3PM…….I also talked to a guy named Mitch Marcum that has a company called DRM EARZ…..(custom fitted IEM’s and earplugs)…..says he is very reasonable on his prices…

So day one of SXSW is in the books…….I am getting an early start today and headed down to the convention center and going to weezle my way into the trade show floor where the gear manufacturers are and see what’s going on before tonight’s festivities…….Orchestral Maneuvers in the Dark is performing across the street from the venue where we have the gear at, so I am also going to check that out…….

Sent from my iPad2….

Blake Norris<

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